Immediately after purchasing the "To Go" offer, you will get access to my member area, where you can book an appointment in my calendar under the first milestone "Kickoff Call". The purpose of the kickoff is for us to get to know each other briefly, clarify the general conditions and set the dates. The whole thing takes about 30-45 minutes.

In the briefing workshop, you, your team and I will define the Design Sprint objectives and discuss the design problem to solve as well as the target audience. The workshop lasts between 45 and 60 minutes.

Based on the briefing, I will set up and prepare the Design Sprint format that will effectively and efficiently get the team to develop solutions to a problem and define clear next steps and responsibilities in just five working days. I will also recruit interview and testen participants with my partner Testing Time.

On the first day, we will have conversations with customers to understand what they want to achieve, what their needs are and where they encounter obstacles. This is the basis for developing innovative solutions in the following days that respond to customer needs.

On the second day, we will narrow down the problem we want to solve and identify fields of opportunity. We will prepare the creative boost of the third day.

On the third day, we let our synapses glow and develop a whole bunch of ideas, which we will then prioritize and refine.

On the fourth day, we build a prototype and sharpen our hypotheses and research questions in order to prepare everything for the last day.

The last sprint day is once again all about real customers. We invite the participants of the first day back to test the prototype with us. This allows us to gain insights into what meets the needs of customers and what does not.

After the sprint, I prepare all the results and summarize them in a sprint report.

After a time defined in the workshop, we meet for a 30 - 45 minute call to discuss and reflect on the progress of the project together.

The more people take part in a workshop, the more inefficient the workshop becomes. But a critical mass of participants is needed in order to maximize perspectives and swarm intelligence. Having facilitated over 150 workshops, my experience is that a workshop with 6 to 8 participants is perfect for finding solutions efficiently and with maximum innovative power.

A "To Go " Design Sprint will be held remotely. I do this via Zoom and with the help of a Miro board. If you want to do the Design Sprint on site please drop me a line so I can make you an individual offer.

In general, the Design Sprint format can be used to develop solutions for almost any problem. Thematically, you can tackle almost any problem, whether it's about a service, a product or a new business model. However, I reserve the right to reject workshops whose content is morally questionable or goes against my values. In this case, the money will of course be refunded.

The check-in call is an opportunity to reflect on the commitment that the team makes at the end of the last Design Sprint day. This means that after a certain period of time, which we also define at the end of the last day, we come together to discuss the progress of the solution and whether we need to adjust the strategy.

"Screening criteria" in the context of customer interviews refer to the set of characteristics or requirements used to select participants for the interviews. These criteria are designed to identify potential customers who are most relevant to the study, ensuring that the interviewees represent the target market or specific customer segment of interest. The criteria might include factors like demographics, purchasing behavior, product usage, or any other attributes relevant to the research objectives, helping to ensure that the feedback and insights gathered are pertinent and valuable.

The recruiting cost of testing time varies primarily due to differences in the complexity of participant requirements, the scarcity of the target demographic, and the incentives needed to attract participants. Complex criteria or niche target demographics can make it harder to find suitable participants, thus increasing recruitment efforts and costs. Additionally, if the testing requires specialized knowledge or skills, higher incentives may be necessary to encourage participation. Market demand, the length of the testing sessions, and logistical considerations (like location and timing) can also influence the overall cost. In essence, the more specific or demanding the testing requirements, the higher the recruitment costs are likely to be.

Testing Time calculates the recruiting costs based on the specified screening criteria. The more criteria and the more specific the selection of candidates, the more expensive. With 2 to 3 criteria you can calculate with CHF 600 to CHF 900.

No. The special "to go" price is calculated with 7 participants.

Yes, as long as the participants correspond to the target group and do not exceed the number of 7. The costs are then reduced by CHF 600, which will be refunded at the end of the project.

The principle that 7 interview participants can deliver relevant insights in user interviews is grounded in the law of diminishing returns, specifically in qualitative research, as popularized by usability consultant Jakob Nielsen. This concept suggests that after interviewing about five to seven users, you tend to notice a pattern where no substantially new information is gained from additional participants. The majority of usability issues or insightful themes tend to emerge within this range of interviews, as the same points or problems are repeatedly observed. Beyond this number, new insights become increasingly rare, making additional interviews less cost-effective and more time-consuming without adding significant value. This efficiency makes 5-7 participants a practical standard for gaining meaningful insights without unnecessary resource expenditure.

Since it is important to understand the subtleties of the customer's statements and to be able to read between the lines, I only conduct interviews in languages that I really master at a high level: Swiss German, High German, English and Hebrew.

Each interview session is scheduled for one hour. This includes a short "icebreaker", the main part and a summarizing conclusion. If interviewees are particularly communicative and their statements are of high value, I will never cut an interview session short, no matter how long it takes.

Yes, very welcome, if there are a maximum of two additional participants. The only condition is that the webcams and microphones are turned off during the entire interview, as candidates often feel intimidated if too many "interrogators" talk at them. 

Recording interviews under GDPR adds complex compliance requirements, such as securing explicit consent, ensuring data protection, and managing increased data handling responsibilities. These factors can deter participant willingness, add significant resource burdens, and pose potential privacy risks. That's why I relay on methods like detailed note-taking, which can effectively capture the interview insights without the GDPR-related complexities and risks, ensuring both efficiency and compliance.

Yes, Testing Time provides the option of uploading an NDA to the portal when recruiting candidates, which participants must sign before the interview in order to be accepted at all.